05 — Kingdom Operations

Kingdom of Saudi Arabia Division

Mission Statement

To excel as a leading trading and distribution company in the Kingdom of Saudi Arabia, delivering high-quality consumer electronics, home appliances, building materials, and technology solutions. We are committed to fostering long-term partnerships, providing exceptional customer service, and expanding our market presence through operational excellence and innovation.

Est. 1958

Heritage

113,000 m²

Warehouses

25 Centers

Service Network

250+ Outlets

Retail Reach

Shop KSA Products

Company Established 1958

Nationwide distribution & service network across the Kingdom.

Strategic Capabilities

Core Strategic
Operations

End-to-end commercial operations backed by local infrastructure, regulatory compliance, and market expertise.

Brand Representation & Importation

Official distributor and brand partner for international manufacturers.

ImportationBrand EquityCompliance

Distribution & Sales Channel Management

Extensive retail and wholesale distribution network across KSA.

RetailWholesaleDirect Supply

Warehousing & Supply Chain Logistics

Over 113,000 sq.m of strategic warehousing infrastructure in Khobar, Riyadh & Jeddah.

113k sq.m3 HubsFleet Logistics

Marketing & Brand Management

Comprehensive market penetration, in-store activation, and campaign execution.

In-Store ActivationDigital CampaignsPR

After-Sales & Customer Support

25 dedicated service centers providing rapid maintenance, original spare parts & warranty support.

25 CentersOEM PartsWarranty

Key Account & Channel Management

Direct partnership with major hypermarkets, power retailers, and e-commerce platforms.

HypermarketsPower RetailE-Commerce

Regulatory Compliance & Local Presence

Full alignment with SASO, SFDA, and Kingdom commercial regulations.

SASOSFDALocal Licensing

Represented Brands

Brands &
Products

Representing & distributing leading global brands across the Kingdom of Saudi Arabia.

Global Partner

Philips

Televisions, Audio & Appliances

Televisions, Audio, Water Dispenser, Power Strips, Accessories

Wellness Tech

Levoit

Air Quality & Environment

AirPurifiers, Humidifiers, Vacuums and Fans

Home Appliance

Vincenti

Home & Kitchen Electronics

Water Dispensers, Electric Ovens, Food Warmers, Power Strips, Electric Insect Killers

Kitchen Essential

Meenamix

Mixer Grinders & Kitchenware

Mixer Grinders

Household Value

Butterfly

Home & Kitchen Appliances

Mixer Grinders

Proprietary Retail Technology

Digital Promoter
Tracking System

First in the region to utilize digital technologies which allows our sales reps, promoters and merchandisers to track their sales progress, schedule appointments, and take notes about their interactions. This will help them save time and make more sales.

Shift Automation

Attendance Management

Real-time shift log & automated check-in with time-stamped attendance.

Live GPS

Real Time Location Tracking

Live GPS location monitoring of sales reps and promoters across KSA.

Outlet Perimeter

Geo Fencing

Automated location validation restricted per store boundary.

AI Biometrics

AI Enabled- Face Detection

Secure biometric promoter check-in verification via AI vision.

Smart Navigation

Google Map Integration

Optimized turn-by-turn navigation for daily retail store visits.

Supervisor Audit

Route Plan (PJP) & Joint Work

Pre-journey planning (PJP) & supervisor co-visitation logging.

Proof of Execution

Photo & Document Upload

Instant visual audit verification of retail displays & invoices.

Market Intelligence

Competitor Analysis

Live competitor pricing, promotion tracking & share of shelf reporting.

Planogram Audit

Merchandising

Store planogram compliance and shelf space optimization.

POS Asset Control

Asset Management

Tracking company display stands, branded pods & demo devices.

Retail Events

Campaign & Activations

In-store marketing event tracking & launch activation metrics.

Shelf Replenishment

Stock Availability Monitor

Prevent store out-of-stock with automated inventory alerts.

Rapid Resolution

Complaint Management

Direct ticket dispatch to service teams for swift resolution.

Promo Tracking

Gift & Promo Delivery

Promotional inventory & consumer gift distribution logging.

Digital Finance

Expense Claims Management

Digital receipt capture & instant field expense submission.

POS Analytics

Tertiary Sales Tracking

Real-time sell-through volume analytics per promoter & outlet.

Field Comms

Notifications & Alerts

Instant broadcast alerts for sales targets, stock updates & news.

KPI Rewards

Targets & Incentives

Live KPI progress meters & commission calculation for field staff.

Supply Chain Infrastructure

Market Operations - KSA

Our nationwide logistics network links major commercial hubs across Saudi Arabia, powered by 3 massive strategic warehouses ensuring seamless product availability and rapid delivery.

20,000 m²Khobar Hub

33,000 m²Riyadh Hub

60,000 m²Jeddah Hub

Total Strategic Storage113,000 sq.m

Nationwide Reach

Warehouse & Logistics Map

25 Service Centers Locations

After-Sales Network

Service Center Locations

Comprehensive after-sales service and technical support network across all provinces of Saudi Arabia, ensuring fast maintenance turnaround and high customer satisfaction.

25 CentersService Centers Across KSA

Retail & Channel Partners