The Consumer Division helps the consumers of the island to experiance and own the latest and best technology in terms of consumer electronics, appliances, beauty and grooming products, lighting products and white goods.
The Consumer Division proudly represents the following brands and categories:
| • PHILIPS PERSONAL HEALTH
For audio,video,appliances, as well as beauty and grooming products.(www.p4c.philips.com)
|• PHILIPS LIGHTING
For lighting products and solutions.
|• WHIRLPOOL HOME APPLIANCES:
For a whole range of white goods.
|• LOFRA SPA (Italy):
For the lofra & vincenti brand of cookers.
|• CROSSLEE PLC (UK):
For the white Knight brand of tumble dryers.
|• HITACHI KOKI (JAPAN):
Power tools and accessories.
|• EINHELL (Germany):
Power tools, accessories, gardening equipment, generators, auto accessories.
Consumers can walk into our showrooms, not only to buy, but also to have all their inquiries answered and take advice on products and services from our sales staff. The showrooms located on Palace Road (Gudaibiya) are open from 8:30 A.M. to 12:30 P.M and 04:00 P.M. to 8:00 P.M. every day except Friday, for the convenience of our customers. All our products are supported by our after-sales services team which consists of highly qualified technicians and engineers.
We have a strong distribution network throughout the Kingdom of Bahrain with our products available across all the major outlets, including specialty stores such as Bahrain Duty Free and the Bahrain Defense Force Supermarket. Our key partner outlets include Geant Hypermarket, Carrefour Hypermarket, Lulu Hypermarket, E-Max, Home Electronics, Sharaf DG, as well as a host of other outlets. Our young and dynamic outdoor distribution team makes sure to add value to our retail partners. To serve institutional and government clients, we have a separate team to understand and provide solution suitable to their specific requirements.